DIGITAL MARKETING
By 2017, our online magazine, The Conscious Voice, was not only the most exciting place on the web to experience works by artists of color, it had also become the singular, national voice of diversity in contemporary art + design. Repeating our work for the print magazine, we collaborated with museums on outreach and publicity to multicultural audiences.
We wrote articles and designed the following advertisements and web pages. When it was all said and done, we tweeted about it and compelled others to do the same. Have fun!
Website and Instagram Advertisement
When the Baltimore Museum of Art (BMA) launched a series of community conversations, they reached out to me for an advertising campaign to reach multicultural audiences. The event featured BMA Director, Chris Bedford in conversation with artist Mark Bradford. I had covered Bradford for 7 years, debuting his first museum survey at The Ohio State University's Wexner Center for the Arts, in my print magazine in 2010. This exhibition was curated by Bedford. So my story focused on the great things birthed out of their collaborations.
Since Bradford’s first exhibition in DC opened the same week, I declared Nov. 11, 2017, ‘Mark Bradford Week.’ I created a total of 3 website pages, including the homepage, and added it our Martin + Pendleton story.
Promoted primarily through Twitter, I gained retweets and website viewers with the use of Direct Mentions. I enlisted the help of the MD-based Black Art Project who sent out several tweets to over 6,500 of their followers, and posted the event on Social in Baltimore. Artist Shantell Martin retweeted. We also promoted on Facebook and Tumblr. This event SOLD OUT!
Website and Twitter Advertisement
Twitter Advertisement
The Baltimore Museum of Art also enlisted our help for publicity of an important symposium that would also serve to announce the museum was charting a new course, under new leadership. BMA sought to reposition itself in the community as a culturally-engaged civic museum that reflects the diversity of the city.
Artist Carrie Mae Weems, whose work focuses on race and bias, was the featured speaker for the discussion on social inclusion. Our story highlighted the event by focusing on Weems’ amazing body of work, which is extremely relevant to a city divided by racial tension, recent riots and under national scrutiny. We also featured it on the homepage.
Again, we promoted the event primarily through Twitter, gaining retweets and website viewers with the use of Direct Mentions. We gained a great deal of retweets by reaching directly out to MD/DC-based civic, community and religious leaders. We LIVE tweeted during the event. Visit Baltimore – the city’s official convention & visitors bureau was among our retweeters.
The event reached a capacity crowd.
Website and Twitter Advertisement
Our cross-promotion with the Reginald F. Lewis Museum was a fun way to end the year. We served as a promotional partner for their Kwanzaa Celebration, and added it to the top of our Winter Arts Guide and our homepage. The museum reached back out to us for two upcoming events in January, which we also added the page.
Our tweets for the MLK Weekend documentary film screening earned the most retweets and website views after we mentioned Anika Noni Rose. The Tony Award-winning actress and singer, retweeted it out to her followers. We also LIVE tweeted from the event.